User-centered innovationOrganizational thinking   Visualization     Strategic Innovation 
  Innovation Management  Metaphors  Keynote Speaking   Links
Arne Stjernholm  Danish Initiative for Creativity & Innovation 

Welcome   Danish site

Markets of today change so quickly, that you very often are forced to take your business concepts up to auditing; new conditions require new ideas. I therefore offer creative workshops according to a method, which has been a success in real life.

Target group
Management teams in companies, divisions and departments, who experience crucial business phases either in general or in relation to specific markets.

Purpose
The end can either be a deeper common understanding of the business concept and/or a list of new ideas for business development.

Background and methods
The basic principle is to work with creative thinking and visualization in stead of analysis. With analysis you work with data; thus you rest on information about the past, because it takes time to generate data. The future is poorly understood through analysis, you can't “extrapolate” your experiences, future development is both discontinuously and complex.

Duration
One or two days. With a more focused subject eventually half a day.

Form
Changes between plenum and group work.

Results:

• Common understanding of business concepts and future possibilities.
• Ideas for business development.
• Ideas for new products, services or marketing methods.

The road of analysis - “the heavy way down” - gives detailed knowledge, but based on statically data.	The creative road - “on the wings of imagination” - results in immediate general understanding.

Please also read: Management Metaphors and Organizational Consciousness.